Miniso

MINISO is a Japan-based designer brand co-founded by Japanese designer Mr. Miyake Junya and Chinese young entrepreneur Mr. Ye Guofu.

Sticking to the life philosophy of “simplicity, nature and good quality” and the brand proposition of “returning to the nature”, MINISO gains popularity among consumers with its core brand edges of updating products every seven days, pricing at a low level, and targeting at intelligent consumer product chains.

MINISO stocks a wide variety of retail products inspired by fashion lifestyle in every aspect of life. The firm’s stores stock more than 5,000 products covering categories such as health, beauty, digital, creative home-ware, stationery and gifts, boutiques and bags, textile, toys, food and beverage as well as accessories, life department and seasonal products

In Kenya MINISO plans to develop more than 100 stores directly and on a franchise model
Africa wide, MINISO’s footprint covers Nigeria, Egypt, Uganda, Tanzania, South Africa, Morocco and Madagascar with over 2,600 stores across the world.